As the agency-side Art Director, I led the visual direction for Bank of America’s ATM with Teller Assist / Express Banking rollout, shaping clear, confident creative that introduced a new way to bank on your schedule while keeping the reassurance of a live teller on screen. The Financial Brand
Deliverables: In-branch and drive-up posters/banners, service-change notices, wayfinding/icon signage, brochures/handouts, countertop displays, and associate-facing materials
Tools + workflow: Adobe Creative Cloud (Photoshop/Illustrator/InDesign) plus Microsoft Office (Excel/Word) and Outlook for specs, content, approvals, and team communication
Outcome: Partnered with stakeholders across account/strategy/copy/production/compliance, managed thorough proofing rounds to ensure zero errors, and delivered high-craft assets on time and on budget
