I led art direction for RideNow’s Jacksonville Jaguars partnership, turning team-provided assets into a high-energy campaign that connected the excitement of football with the RideNow brand. Working with junior designers and executive stakeholders, I guided a unified visual approach across fan promotions, retail, digital, and live events. Newswire
Deliverables: Partnership key art, promotional banners, event signage, Teal Wheel graphics, prize materials, retailer offers, and digital/social assets.
Tools + workflow: Adobe Photoshop, Illustrator, InDesign; visual concepting, photo compositing, junior-designer direction, presentations, approvals, and production QA.
Outcome: A recognizable co-branded campaign system that supported partnership visibility and fan engagement across multiple touchpoints.
