As Art Director, I shaped the look and rollout for RideNow Powersports’ partnership with the Jacksonville Jaguars, turning league-provided assets into bold, game-day creative that felt equal parts hype and polished. I led a small team of junior artists and partnered directly with C-suite stakeholders to align fast, refine decisively, and land a cohesive campaign across every touchpoint. Newswire
Deliverables: Partner announcement key art, web/digital banners, matchup and schedule graphics, promo and offer creatives, event signage (including “Teal Wheel” and winner/T-shirt materials), and brand lockups for consistent co-branding
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Microsoft Office (Excel/Word/PowerPoint), and Outlook; organized asset handoff, guided juniors through production, managed stakeholder reviews, and ran detailed proofing to keep everything accurate and print-ready
Outcome: Delivered a unified partner campaign that supported a three-year Jaguars collaboration, built to scale across 2023–2025 seasons and tied to promotional events and fan benefits.
