As Art Director, I helped bring RideNow and RumbleOn’s rally presence to life with event creative built for motion, noise, and high-intent riders. From the Sturgis Motorcycle Rally to Biketoberfest and RideNow Experiences, the work connected sponsorship visibility, retail traffic, rentals, trade-in messaging, and on-site activation into one bold system. RumbleOn’s long-term Sturgis agreement made the rally a major brand stage, while RideNow Experiences expanded the story into rentals and tours in key travel markets. Nasdaq
Deliverables: Sturgis airport and venue signage, large-format window graphics, OOH/billboards, event posters, digital banners, web/social assets, promotional flyers, apparel graphics, sweepstakes creative, and Biketoberfest/RideNow Experiences rental campaign assets
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Word/Excel/PowerPoint, Outlook, and vendor-ready production files; led junior designers, collaborated with copy/creative leadership and executive stakeholders, refined imagery, built mockups, and managed approvals for live-event placements
Outcome: Delivered high-impact event marketing that translated the RideNow/RumbleOn brand into energetic rally environments, supporting sponsorship awareness, customer engagement, rental promotion, and retail lead generation across print, digital, and on-site channels.
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Word/Excel/PowerPoint, Outlook, and vendor-ready production files; led junior designers, collaborated with copy/creative leadership and executive stakeholders, refined imagery, built mockups, and managed approvals for live-event placements
Outcome: Delivered high-impact event marketing that translated the RideNow/RumbleOn brand into energetic rally environments, supporting sponsorship awareness, customer engagement, rental promotion, and retail lead generation across print, digital, and on-site channels.
