As Art Director, I developed a high-energy digital campaign system for Kmart / Shop Your Way that connected WWE fandom, retail rewards, and licensed entertainment in one fan-first experience. The work supported WWE Fan Central, Rival Riches, and the Scooby-Doo! WrestleMania Mystery promotion, building on the excitement around the Warner Bros. and WWE animated release while positioning Kmart as a destination for WWE merchandise, exclusive offers, and Shop Your Way member rewards. WWE
Deliverables: Digital campaign key art, site takeover concepts, web banners, display ads, reward-card offer graphics, sweepstakes modules, product feature tiles, voucher/coupon creative, and responsive campaign assets for Kmart.com / Shop Your Way
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma, Microsoft Word/Excel/PowerPoint, and Outlook; image compositing, licensed asset adaptation, digital layout systems, copywriter/Creative Director collaboration, stakeholder reviews, and web-ready production exports
Outcome: Delivered a bold, conversion-minded digital campaign toolkit that balanced brand standards, entertainment licensing, retail promotion strategy, and fast-turn production while keeping the work fun, polished, and easy to deploy across multiple online placements.
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma, Microsoft Word/Excel/PowerPoint, and Outlook; image compositing, licensed asset adaptation, digital layout systems, copywriter/Creative Director collaboration, stakeholder reviews, and web-ready production exports
Outcome: Delivered a bold, conversion-minded digital campaign toolkit that balanced brand standards, entertainment licensing, retail promotion strategy, and fast-turn production while keeping the work fun, polished, and easy to deploy across multiple online placements.
