As Art Director, I shaped a series of retail and digital campaigns that let Borden flex with the calendar and the crowd. From back-to-school optimism to holiday warmth and rivalry-weekend energy, the work blended brand requirements with fresh design systems, curated photography, and fast-turn creative that stayed crisp through production. The approach mirrors Borden’s broader sports-marketing momentum, including official team partnerships. Building on that same foundation, I also developed supporting assets for Borden’s Lactose Free line, extending the look-and-feel into clear, benefit-forward messaging for shoppers seeking lactose-free options. Borden
Deliverables: Sweepstakes key art (Back-to-School + “Big Rivals”), seasonal print ads, in-store signage and merchandising pieces, web/social banners, coupons and retail offer layouts, plus Lactose Free campaign support assets
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), photography curation + retouching, layout systems and versioning, stakeholder reviews with copywriters/Creative Director, detailed proofing and print-ready prep, Microsoft Word/Excel, Outlook coordination
Outcome: Multi-channel work built for different audiences, executed quickly and confidently through disciplined QA and streamlined approvals.
