As Art Director, I shaped a bright, retail-first system of NatureSweet campaign assets that could flex from shelf to screen without losing polish. From summer promotions (including a grilling program with Weber) to on-the-go packaging, seasonal recipe creative, and sustainability storytelling, I partnered closely with stakeholders, copywriters, and brand reviewers to keep every piece aligned, accurate, and ready for production. Each round moved fast, so I guided approvals and tight proofing with a “measure twice, ship once” mindset that kept launches smooth and budgets happy. The Produce News
Deliverables: Retail sell sheets and 1-sheets, POS (cards, on-pack stickers, tear pads), coupons, display concepts and dielines (including canopy layouts), social and web banner assets, packaging graphics, sustainability report layout with infographics/data viz, promotional merchandise graphics
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat) plus Microsoft Office (Excel/Word) and Outlook for day-to-day coordination; concepting, photo curation, image editing/retouching, production-ready file builds, stakeholder reviews, and meticulous QC through final approval
Outcome: A cohesive toolkit that stayed on-brand while adapting to different audiences, seasons, and channels, delivered on tight timelines with clean approvals and reliable production. The work also supported partner-led initiatives, including promotions tied to Weber and broader cause-marketing efforts such as NatureSweet’s support of Susan G. Komen.
