As Senior Package Designer, I helped shape KidKraft packaging systems that made big-box retail feel imaginative, organized, and ready to shop. From Disney Princess dollhouse packaging to Target, Walmart, Costco, Vintage Luxe, and BILT-supported product lines, the work blended brand storytelling, legal accuracy, retailer requirements, and polished shelf presence into one cohesive package experience. Related context: KidKraft’s brand is built around more than 50 years of imaginative play, and BILT has publicly highlighted KidKraft dollhouse assembly through its 3D instruction platform. KidKraft
Deliverables: Licensed and retailer-specific packaging, box layouts and dielines, package mockups, product feature callouts, bilingual/multilingual packaging support, assembly/app messaging, shelf displays, pallet and retail presentation concepts
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Word/Excel/PowerPoint, Outlook, SharePoint/Quickbase/Salsify, plus 3D mockups and presentation comps for executive, legal, creative, and retail approvals
Outcome: Delivered polished, production-ready packaging that balanced brand appeal, safety/legal requirements, partner standards, and shopper clarity while supporting smooth handoffs across junior artists, copywriters, creative leadership, and global production teams
