As Art Director, I helped RideNow speak with one voice after becoming part of RumbleOn, building confident brand guidance and investor-ready storytelling that matched the energy of the ride. From the 2023 brand book to high-visibility Sturgis concepts, I led junior designers and copywriters, stayed close with executive stakeholders, and crafted presentations designed to earn alignment fast. Press Release
Deliverables: 2023 RideNow Brand Book and logo/typography/color guidelines, investor presentation slides (market + performance storytelling), Sturgis sponsorship concept deck, billboard creative, jumbotron graphics, event flyers, and airport/OOH placement previews
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Microsoft PowerPoint/Excel/Word, Outlook; stakeholder review cycles, team direction and file QA, production-ready outputs, and presentation builds for C-suite/investor meetings
Outcome: A cohesive, scalable brand system plus campaign-ready assets that supported high-visibility sponsorships and executive communications with a consistent look, clear narrative, and polished delivery across print and digital touchpoints
