As Art Director, I developed large-format outdoor and event creative built to grab attention at highway speed, rally speed, and social speed. The work supported RideNow and RumbleOn activations across Sturgis, Lone Star Rally, Charlotte Motor Speedway/SuperMotocross, and other motorsports environments, translating high-energy partnerships into bold campaign systems for billboards, on-site graphics, photo moments, and promotional extensions. RumbleOn’s long-term Sturgis sponsorship gave the work a major national rally stage, while Lone Star Rally helped extend the brand into high-traffic rider communities.
Deliverables: Outdoor billboards, airport/window graphics, rally signage, event posters, promotional banners, social photo walls, apparel graphics, digital/social extensions, and large-format mockups for placement approval
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Word/Excel/PowerPoint, Outlook, image compositing, photo direction, vendor-ready print specs, junior artist direction, stakeholder reviews, and production handoffs
Outcome: Delivered bold, brand-right creative that amplified event visibility, supported rider engagement, and carried RideNow/RumbleOn messaging across outdoor, digital, and live-event touchpoints with polished, production-ready execution.
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Word/Excel/PowerPoint, Outlook, image compositing, photo direction, vendor-ready print specs, junior artist direction, stakeholder reviews, and production handoffs
Outcome: Delivered bold, brand-right creative that amplified event visibility, supported rider engagement, and carried RideNow/RumbleOn messaging across outdoor, digital, and live-event touchpoints with polished, production-ready execution.
