I art-directed a set of retail campaigns that let blockbuster worlds live in the real world. Using studio-provided key art for Captain America: The Winter Soldier, Transformers: Age of Extinction, and The Amazing Spider-Man 2, I shaped the layouts, typography, and messaging into cohesive in-store and digital assets. The work moved quickly and required steady alignment across stakeholders and brand reviewers, plus detailed proofing that kept production clean, accurate, and efficient from first approval to final print. PR Newswire
Deliverables: Large-format in-store signage, promotional posters, endcap/POP graphics, web banners, sweepstakes tiles, and merchandising support
Tools + workflow: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), 3D mockups + Photoshop comps for sign-off decks, Microsoft Word/Excel/PowerPoint, and Outlook for stakeholder coordination; multi-round proofing and prepress QA
Outcome: Delivered licensed campaigns that stayed on-brand, on-schedule, and within scope while supporting smooth production and confident rollouts
